PLANT Architecture
Project Type
Branding
Mandate
This project aimed to create a new brand identity for the architecture firm PLANT.
PLANT is a collective of architects and landscape architects renowned for their expertise in designing both personal and public spaces. With a rich history spanning thirty years, they bring a wealth of experience and creativity to every project they undertake.
I aimed to blend the solidity of architectural form with the fluidity of organic shapes found in nature, capturing the firm's multifaceted approach in a simple yet effective manner. I concluded that one of the most impactful ways to visually convey the sense of structure and nature is through stairs. Stairs not only exist indoors but also outdoors, requiring significant stability and diverse shapes, including rounded forms, while still emphasizing the core concept of structure. I created a circular staircase, slightly abstract yet unmistakably recognizable as stairs, and paired it with a typeface sharing the same characteristics of the staircase.
I aimed to blend the solidity of architectural form with the fluidity of organic shapes found in nature, capturing the firm's multifaceted approach in a simple yet effective manner. I concluded that one of the most impactful ways to visually convey the sense of structure and nature is through stairs. Stairs not only exist indoors but also outdoors, requiring significant stability and diverse shapes, including rounded forms, while still emphasizing the core concept of structure. I created a circular staircase, slightly abstract yet unmistakably recognizable as stairs, and paired it with a typeface sharing the same characteristics of the staircase.
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